I'm a Senior Product Designer based in London, with experience designing consumer products across health and fintech.

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Most recently, I worked as a contract Product Designer at Flo Health, embedded within the Growth team, where I designed experiences to help grow adoption of My Perimenopause Tracker. My work ranged from virtual clinic journeys that connected users with clinical guidance to acquisition experiences supporting promotional campaigns—all while balancing business goals with the trust, clarity and sensitivity expected from a product used by over 70 million people each month.

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Before Flo, I was a Product Designer at Moneybox, where I helped make investing and saving feel more accessible. I led the design of our AI-powered guidance experience, contributed to the company's brand refresh, and designed new payment experiences that made moving and managing money feel simpler and more intuitive.

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I began my career at Dyson, designing digital experiences for global product launches across Dyson.com. Working across international markets taught me how to design at scale, collaborate across disciplines, and maintain a high bar for craft in fast-moving environments.

I found my interest in UX during my Digital Media degree, where I explored everything from game design to coding. That curiosity grew into a career after completing my Master's in UX and Service Design at Loughborough University, giving me a strong foundation in user-centred design, research and systems thinking.

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Today, I'm most energised by solving complex problems for millions of users—bringing together thoughtful UX, polished UI and strong product thinking to create experiences that are both intuitive and commercially impactful.

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Outside of work, I’m often out exploring London - usually with a matcha in hand, a good book, and a habit of finding things I didn’t plan to buy but couldn’t leave behind.